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UMHL Organization Background March 2021

Updated: Mar 24, 2021


Umatrin Holding Group is a global organization founded in 2006, starting in the United States, and conducting business in more than 25 countries and regions. UMHL Group has more than 18 years of experience in managing e-commerce websites, brand marketing, product development and financial security.


Umatrin Holding Group is a diversified investment holding group. Its industries involve commercial real estate, media, education, finance, health, tourism, plantation, logistics, etc. In different industries, UMHL Group has outstanding performance. In order to have a more effective global layout, UMHL Group established its Asia-Pacific headquarters in Kuala Lumpur, Malaysia in 2014.


UMHL Group is very clear about the future trend, and knows that after the Internet era, the era of great health will soon be ushered in. Therefore, UMHL Group strives to build a beauty and health care business. In response to the market needs of different consumer groups, it has created 4 beauty and health brands Akero, True beauty, Aura secret and Golden rose.


Products of the 4 brands are distributed in more than 20 countries, such as China, Indonesia, Malaysia, Singapore, Philippines, Vietnam, Cambodia, Australia, the United States, India, etc. In order to ensure that it can be delivered to all parts of the world promptly and completely, UMHL Group personally implements the logistics and transportation. From product research, manufacturing of finished products, product packaging and printing technology, they are all handled by the science and technology research institute and printing company under UMHL Group. The product quality is controlled strictly and meticulously in order to bring out the best.


At present, there are more than 50 high-quality products under the beauty and health care brand of UMHL Group, including personal care products as well as health and fitness products. The products developed by the brand are mainly aimed at anti-oxidation, anti-aging as well as regulating the internal organs of the human body. At the same time, German stem cell regeneration technology is brought in to adjust the full-layer structure of the skin and repair damaged cytokines. Akero, True beauty, Aura secret and Golden rose also often appear in major beauty exhibitions, such as the 2017 International Beauty Exhibition held at the Petronas Twin Towers in Malaysia and the 2019 International Health Exhibition in Kuala Lumpur Mid Valley. Let consumers have a good shopping experience under the guidance of professionals and let consumers gain first-hand experience about the importance of products.


UMHL Group has become an international listed company within 5 years of its establishment and it can be seen that it is an international group that cherishes talents and loves talents. In terms of education, UMHL Group spares no effort to help small partners who are interested in business. In 2017 I-Future Study Hub was established. There are all kinds of training related to motivation courses, including motivation courses, training institutions, lecturers, training materials and training information, etc. With the support of UMHL group’s leader in I- Future, nearly 5,000 people have completed various trainings and appraisals throughout the year.


In the international market, UMHL Group is in a leading position and is currently undergoing a phase of active expansion, becoming an important participant in the ASEAN real estate development and acquisition market. UMHL Group set up a real estate management company in Melbourne and its commercial real estate company owns a number of high-end apartments in Malaysia and Melbourne, Australia.


In addition, UMHL Group has also achieved very good results in the Internet finance industry. The Internet financial industry under UMHL group covers the Ebitda online shopping mall, a B2C business model, a multi-level integrated distribution mall transaction platform, and the development of third-party payment systems and transaction platforms.


The development of any country is inseparable from planting industry. UMHL Group takes the lead to build a cultural city of more than 100 ares in Malaysia for research and development. At the same time, more than 80 million ringgits are invested in herbal farming research. UMHL Group has introduced advanced planting methods of natural farming combined with an irrigation system to grow natural and healthy herbs. In addition, UMHL Group commits to make the greatest contribution to the ecological environment based on the principle of coordinating the harmonious development of human and nature to develop planting industry and eco-tourism areas, relying on the good natural ecological environment and unique human ecological system to let customers have more time to get close to nature as well as spare no effort to contribute and develop the ecological environment.


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